If your children are anything like ours have been over the years they have a habit of growing! I have found that no sooner have you bought a necessary item of clothing – generally something school related and therefore ‘compulsory’ attire – you only have to take it out of its bag and dutifully label it for the start of term ….to find your little darling has just grown 5 or 10 cms. Whether it’s Summer or Winter, you think the children are all set for a season when low and behold they’ve shot up yet again! Whilst it’s a delight to mark up your offspring’s growth on the wall (our lot have marks on the wall of a walk in cupboard that have been keenly fought over to endlessly determine who is the tallest) it can be a bit frustrating when they shoot up in energetic spurts and out of their newly bought clothing size.
So when we were looking at clothing to stock at Nipper Skipper I was thrilled to find Didriksons from Sweden and their wonderful ‘Extend Size’ system. The system is incorporated into their nylon weave ranges (obviously not the PU range!) and we have marked the items with the ‘Extend Size’ logo to help you identify the full range). Yes – it does mean you can actually extend the arms and legs on our jackets as your child grows. Now I’m sure my accountant will be wondering if this is the best business model – a children’s wear retailer selling children’s clothes that grow and last longer?! – but we want to supply clothing that really works….and this really works! Didriksons Extend Size is Scandinavian ‘sensible solution number one’ or as they say over there – vettig lösning nummer ett!
The system involves a special inside seam in the arms and legs of the nylon weave waterproofs that can be opened to extend approximately one size. This means that the jacket, trousers or all-in-one suits can actually grow as your child grows – genius! It also means that for those of you who sail in the summer and ski in the winter (lucky things!) your waterproof purchase can serve both sports!
So the upshot of all of this is that you can keep feeding your little ones more beans (they’re very good for you!) – and we will take care of the growing thing with our extending waterproofs!